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November 2, 2020

6 Shopify Store Examples to Inspire Your eCommerce Website Design

There are more than 20 million eCommerce stores in operation across the planet. So the e-entrepreneur has to think hard about how to stand out...

October 1, 2020

How to Start an Ecommerce Customer Loyalty Program

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers,...

How Personal Post-Purchase Videos Increase Conversions

Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to see the importance of following up with shoppers or...

Does Free Shipping Increase Sales?

Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending...

How To Grow Your Ecommerce Store With Facebook Messenger Marketing

Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over 1.3 billion people use Messenger every month to communicate...

August 30, 2018

Call Me, Maybe? How to Hire Friendly, Unflappable Reps for Your Phone Support Jobs

Tales of amazing customer service support calls can live in infamy. I had lunch with some store owners a couple years ago and the topic...

August 27, 2018

Want to Know What Makes a Good Warehouse Manager? Find Someone Your Business Can’t Do Without

Between Bella Luna Toys and Oompa Toys, there are over 1,800 SKUs in the warehouse. When I ask Chris, the Warehouse Manager in charge for some of the...

August 10, 2018

The Unorthodox Email Marketing Skills of Last Bottle Wines (And How to Get 20% CTRs)

Stefan Blicker is the best email marketer you’ve never heard of. In the emails he writes for Last Bottle, a daily purveyor of fine wine,...

4 Signs You Shouldn’t Start an Online Store

I recently received the following email from a reader who wanted to learn how to start an online store: Hi Andrew - I have just spent...

How To Write an Employee Handbook for a Small Business: Set Expectations, Outline Rules & Boost Morale

The dreaded employee handbook. It's one thing to figure out how to write an employee handbook for a small business, but it's another to try...

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