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March 19, 2013

How to Boost Sales 25% with Effective Email Marketing

I've never made email a priority in the 5+ years I've spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told...
March 4, 2013

Why Ditching My $5,000 Custom Design Increased Sales

We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically,...
February 4, 2013

Turning Around a Troubled Online Store

A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide...
January 17, 2013

An Interview with eCommerce Pioneer Gary Vaynerchuk

I'm thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family's New Jersey liquor store into wine powerhouse Wine Library,...
January 4, 2013

Increasing Sales by 69% with eCommerce Conversion Optimization

Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for...
December 18, 2012

Buying an eCommerce Business: Behind the Scenes of a $500,000 eCommerce Business for Sale

I typically don't take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating...
December 5, 2012

Picking the Best Shopping Cart – Advice from a Cart Guru

To say Andrew Bleakley knows a lot about shopping carts is an understatement - he's a full-fledged cart guru.  Over the last 15 years he's...
November 20, 2012

Launching a Store With a Full-Time Job

One of the biggest obstacles to launching an online store is finding the time to do it.  And while I think focusing on your business completely is...
November 4, 2012

Outsourcing from a Virtual Assistant’s Perspective

After the last post on hiring VAs, I thought it'd be interesting to hear about outsourcing from a different perspective - directly from a virtual...
October 18, 2012

How to Hire a Virtual Assistant in the Philippines – with John Jonas

If you've ever considered hiring a virtual assistant to help with your business you won't want to miss this interview.  And even if you're already...
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