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May 8, 2015

5 Reasons to Ignore Your Average Conversion Rate

The conversion rate.  If you're anything like me, it's the single most important metric you look at next to revenue when checking analytics.  But buried in...
April 17, 2015

The 7 Secret Steps to Find, Hire & Keep a Killer Copywriter

Ignore flashy resumes and forget the MLA manual. If your brand is in need of attention grabbing headlines, compelling product descriptions, epic email campaigns and...
March 20, 2015

The Entrepreneur’s Curse: A Temptation to Owning and Managing Multiple Businesses

Here’s what an average day for someone running multiple businesses often looks like. They wake at the crack of dawn, check emails, check sales from last...
March 5, 2015

Migrating to Shopify from Magento: The Results of our $50,000 Redesign

Last December I announced we were migrating our eCommerce store, Right Channel Radios, from the Magento shopping cart to Shopify.  Not only were we migrating platforms,...
February 13, 2015

Meet Ben Jenkins: eCommerce Branding Expert, Baseball Player and Designer

Ben Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern...
January 30, 2015

The Minaal Story: From Product Design and Manufacturing to a $350K Kickstarter Campaign

Jimmy Hayes, co-founder of Minaal, has the travel bug bad. It started innocently enough when, while on university exchange in Vancouver, he and his friend...
January 16, 2015

How Not to Botch Your Website Migration

In my last post, I talked about why I'm investing heavily in a new website and how to prepare for a complete redesign of your...
December 19, 2014

Buy, Revive and Grow a Floundering eCommerce Business

You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and - with a...
December 12, 2014

December News Roundup: Cyber Monday Stats, Google Enhanced Analytics and More

What’s new in the eCommerce world? We’re glad you asked. Andrew Youderian and Drew Sanocki are back with another look at the latest eCommerce news...
December 1, 2014

My $50,000 Bet: How to Plan for (and Justify) a New Website Design

I never shy away from a good bet, especially when I have a hand in determining the outcome. But when I realized the cost for our store redesign would...
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