Google’s GA4 Debacle and Hiring Data Talent

Do you know how powerful analytics can be in transforming a brand? In this episode, I’m excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina’s expertise in data analytics not only shaped the growth of TULA Skincare into a significant player in the beauty industry, but also played a pivotal role in attracting Procter & Gamble’s acquisition interest.

Listen in as Celina shares insights on leveraging data analysis for substantial business growth, as well as effective strategies for hiring data analysts and engineers tailored to specific business needs for businesses of all sizes. You’ll learn practical options for companies with limited resources to harness data insights for operational improvements, the impact that data analysis can have on eCommerce businesses, the ideal tech stacks for eCommerce brands of varying sizes, and the pros and cons of using AI in data analysis.

You’ll learn:

• The importance of data analysis for business growth. (4:00)
• How to hire data analysts and engineers based on business needs. (9:40)
• Data analysis options for businesses with limited resources. (12:30)
• Using data insights to improve operations. (15:30)
• The impact that data analysis can have on an eCommerce business. (24:40)
• Tech stacks for eCommerce brands of all sizes. (31:45)
• The pros and cons of AI for data analysis. (47:45)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Celina Wong of TULA Skincare)

What Was Mentioned

• Celina Wong: LinkedIn
• TULA Skincare
• Portable.io
• Snowflake
• DataBricks
• 5Tran
• RockerBox
• DataCulture
• Sigma
• Looker
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.