Insights from Retail, America’s Food Crisis & Crafting Great Newsletters

Curious how health-focused products carve out success in today’s bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America’s eating habits.

Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He’ll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups.

You’ll learn:

• Justin’s thoughts on supplementation products. (6:00)
• How he raised money from influencers. (18:00)
• The challenges of the current U.S. food system and its impact on public health. (25:04)
• How Justin’s approach to marketing has evolved over the years. (35:40)
• The financial and strategic considerations when entering retail markets with health-focused products. (39:44)
• How to leverage brand and packaging design to influence consumer buying behavior in retail. (48:20)
• How a newsletter helped to build relationships. (50:45)
• Justin’s perspective on investing going forward. (56:00)
• The benefits of bike packing and getting back into nature. (1:00:00)
• Justin’s insights on venture capital investments in health and wellness startups. (56:00)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Justin Mares of KettleandFire.com)

What Was Mentioned

• Justin Mares: LinkedIn | Instagram | Newsletter
• Kettle & Fire
• Perfect Keto
• Long Journey Ventures
• Truemed
• Western Spirit Cycling Adventures
• Tour Divide
• Ibis Cycles
• Salsa Cycles
• Zipify Pages
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.