Hitting 8-Figures in Two Years with Organic Short-Form Video

Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medeiros, the owner, and founder of MiniKatana.com. If you’re a listener of podcasts in the eCommerce space, chances are you’ve already heard of Isaac’s success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. 

Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.

You’ll learn:

• Why Isaac believes in the American dream. (8:00)
• Why he believes video is the most powerful online sales medium. (10:20)
• The budget Isaac spends on short-form videos. (14:45)
• The only metric that matters when it comes to video. (23:30)
• How Isaac finds his creators. (25:45)
• Where the video opportunity is at the moment. (30:55)
• What Isaac’s video systems looks like. (37:30)
• Where Instagram Reels fits into strategy. (41:05)
• What Isaac has learned about community. (50:30)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Isaac Medeiros of MiniKatana.com)

What Was Mentioned

• Isaac Medeiros: Website
• We Did The IMPOSSIBLE Katana Bullet Slice
• Samurai Pen
• eCommerceFuel Forum
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.