A Masterclass on SEO Strategy for 2023

Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we’re implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.

We discuss new strategies for internal linking, how a page’s journey from being indexed to appearing on the first or second page of Google’s search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today’s world—where attention spans are shrinking to the length of TikTok videos—and more.

You’ll learn:

• How to make your content stand out against the competition. (6:00)
• How to optimize your website’s anchor text. (9:30)
• Why some links may rank better than others. (21:05)
• Where to spend the majority of optimization time. (27:10)
• The importance of user engagement on page one search results. (32:05)
• How to leverage keywords. (39:00)
• What to focus on for short, punchy articles. (43:00)
• How to get very specific articles to rank. (52:20)
• The challenges of getting podcasts to rank. (54:50)
• The average time before seeing an uptick in SEO. (1:02:10)
• How to streamline keyword research. (1:08:00)
• Tools for internal linking. (1:17:25)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Jeff Oxford from 180marketing.com)

What Was Mentioned

• Jeff Oxford: Website
• Surfer SEO
• Keyword Insights
• Ahrefs
• AdHawk
• Link Hunter
• Link Whisper
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.