Small Changes, Big Impact: SEO Schema and 80/20 Website Redesigns

Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I’m joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON-D for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema.

Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON-LD and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google.

You’ll learn:

• The lowdown on SEO over the last few years. (8:45)
• What JSON-LD and schema markups are and how they relate to SEO. (11:20)
• How to use JSON-LD in your Shopify store. (14:00)
• Some of the most impactful structured data. (18:00)
• The best place to go to look at the different markup options. (27:00)
• The top three things to focus on for a site. (31:15)
• When to consider a large website redesign. (37:00)
• The good, bad, and ugly about the Shopify model. (44:45)

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(With your host Andrew Youderian of eCommerceFuel.com and Ilana Davis of IlanaDavis.com)

What Was Mentioned

• Ilana Davis: Website
• JSON-LD
• Ilana’s JSON‑LD for SEO App
• Linking Llama
• Structured data markup that Google Search supports
• Types of Rich Results a Shopify store can win with JSON-LD for SEO
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.