Challenging Your Customers and What Brands Get Wrong – with Alicia Reynoso

Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn’t just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider.

Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community.

You’ll learn:

• The evolution of LiveInfinitely.com. (6:10)
• The importance of understanding your customer’s needs and desires. (10:00)
• The debate over the saying “follow your passion” and how it has changed over the years. (16:30)
• How to use Facebook groups to engage with a community and the general rules of that engagement. (17:35)
• Alicia’s experience with creating and launching community challenges. (22:40)
• How to measure and track community challenges. (29:45)
• The importance of personal interaction in the community. (33:55)
• The reasons to sell a thriving business and the intricacies and challenges of selling. (39:00)
• Lightning round with Alicia. (48:00)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Alicia Reynoso of ChallengeMakers.com)

What Was Mentioned

• Alicia Reynoso: Website
• LiveInfinitely.com
• Blue Ribbon Mastermind
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.