Inside a Global Brand + “Hot Takes” on International Markets

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

• What Alex is seeing in eCommerce markets worldwide
• How to sell a brand across the globe
• Advice for nurturing your relationship with customers

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Alex Banys of Specialized.com)

What Was Mentioned

• Alex Banys: Website | LinkedIn
• Ecommerce Playbooks
• PoppyScrubs.com
• Klayvio’s Holiday Guide
• Klaviyo
• Liquid Web
• eCommerceFuel Job Boards
• eCommerceFuel Forum

Flickr: Tom

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.