Recovering from Near Bankruptcy, Newsletters That Connect & Raising Great Kids

Have you ever considered buying back a business you once sold? In this episode, I sit down with Greg Howlett, a seasoned eCommerce veteran, who shares his remarkable journey of repurchasing a business a decade after its sale. We dive into the strategic insights and personal reflections that guided his decision, exploring how past experiences can shape future opportunities—and create a really cool story.

Listen as Greg discusses his approach to rejuvenating a once-thriving brand, the challenges of adjusting to an evolved market, and the nuances of navigating business with family. We also touch on broader topics like the future of eCommerce, the importance of building trustworthy brands, and the delicate balance of personal and professional life.

You’ll learn:

• How Greg handled the acquisition of a former business and its niche. (04:30)
• Greg’s business portfolio, including Wise Choice and Capacify. (06:10)
• His action plans for revitalizing the recently reacquired business. (08:25)
• His take on past financial challenges during the mid-2000s economic downturn. (15:45)
• Why Greg decided against declaring bankruptcy despite business financial struggles. (19:30)
• The importance of building a trustworthy brand in a changing competitive landscape. (27:40)
• How inventory can be a competitive advantage. (40:35)
• Greg’s thoughts on parenting and social media. (45:20)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Greg Howlett of Capacify.co)

What Was Mentioned

• Greg Howlett: Website | LinkedIn
• Capacify.co
• Vitabase
• Caring Sunshine
• eCommerceFuel Forum
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.