Personality Testing, Mastering International Logistics and Building a Team From Quito to Boise

How do vibrant businesses thrive amidst the complexities of international trade and team management? In this episode, I’m joined by Liza Roeser, founder of FiftyFlowers, a company that has mastered the art of importing premium flowers from Ecuador to the U.S. Liza shares her journey from starting in the Peace Corps to building a successful international business that directly impacts the floral industry.

Listen in as she unveils the secrets behind managing international logistics, her innovative approach to team-building through personality testing, and her dynamic leadership style that eschews traditional C-suite titles for more integrated roles. You’ll learn how FiftyFlowers navigates customer relations, maintains quality, and handles the challenges of a global supply chain.

You’ll learn:

• Liza’s origin story and business journey. (3:35)
• The logistic of transporting flowers from Ecuador to the U.S. (6:05)
• Genetic modification of flowers and how this practice impacts the industry. (10:50)
• How the FiftyFlowers team is split between the U.S. and Ecuador. (13:25)
• The challenges of having a global team and changes in Ecuador. (16:35)
• How FiftyFlowers stands out in a crowded market. (22:00)
• Liza’s experience with hiring and culture-building. (25:55)
• Why they moved to Shopify and the challenges faced during the process. (53:10)

(With your host Andrew Youderian of eCommerceFuel.com and Liza Roeser of FiftyFlowers.)

What Was Mentioned

• Liza Roeser: Website
• Culture Index
• EOS (Entrepreneurial Operating System)
• HeyGen
• Zipify Pages
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.