Can You Successfully Outsource Content?

If you own an eCommerce business, I am guessing you have tried to outsource your content at some point. Generally speaking, once you begin outsourcing this content that you were so passionate about, the quality of the copy goes down. So is it possible to have someone create content for you—while maintaining your standards? Here with me to answer this question and more is Katrina McKinnon, the owner of CopySmiths.com. Listen in as we discuss how Katrina is “killing it with cold outreach,” the best pitch I have ever received, and Katrina’s thoughts on short versus long posts.

You’ll learn:

• How to kill it with cold outreach
• Where to find the best writers
• Whether it’s possible to outsource content without the quality going down

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(With your host Andrew Youderian of eCommerceFuel.com and Katrina McKinnon of  CopySmiths.com)

What Was Mentioned

• Katrina McKinnon: Website | LinkedIn
• eCommerceFuel Capital
• Klaviyo
• Klaviyo Personalized SMS
• eCommerceFuel Forum
  

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.