How LoriBeds.com Navigated a Very Tough Year

It’s been a tough few years for many eCommerce brands, and in this episode, we’re chatting with Brenden Marquardt, owner of LoriBeds.com, a brand of really beautiful murphy beds that are functional, affordable, and made in the U.S. Brenden has built an amazing business that has also faced a pretty challenging period, over the last six months in particular, and we’re diving into some of the challenges they’ve faced, as well as what they’ve done to weather the storm.

Listen in as Brenden shares how the brand came to be, how raising prices led to a rebrand, and the importance of finding the right value proposition. We also get into the supply chain challenges that Brenden has faced, what he’s done to overcome them, and how a website redesign turned out to be a game-changer.

You’ll learn:

• How LoriBeds.com started. (5:20)
• What made the past year so hard for the brand. (7:45)
• The difference in margins that a year can make. (14:55)
• How increasing pricing affected the brand. (18:50)
• The result of making investments in the business. (31:05)
• Some of the big wins they’ve had. (42:35)
• Lightning round with Brenden. (46:20)

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(With your host Andrew Youderian of eCommerceFuel.com and Brenden Marquardt of LoriBeds.com)

What Was Mentioned

• Brenden Marquardt: Website
• No Man’s Land: Where Growing Companies Fail by Doug Tatum
• Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Karl Blanks
• eCommerceFuel Forum
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.