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LATAM Teams, USA Manufacturing and $19M Days

Ever wondered how to navigate the rapidly changing landscape of eCommerce and digital platforms effectively? In this episode, I sit down with Johnathan Solorzano, owner of Solo Media Group and an expert in Shopify development. Johnathan shares his insights from managing high-traffic sites like Kanye West’s Yeezy brand and how these experiences have shaped his approach to eCommerce strategy and team building.

Listen as Johnathan dives into the nuances of creating a robust digital presence, from optimizing Shopify operations to leveraging global resources for team expansion. We also explore his strategies for managing international teams, the advantages of U.S.-based manufacturing, and his insights into Shopify’s latest features that are transforming international sales and operational efficiencies.

You’ll learn:

  • Branding, manufacturing, and eCommerce strategies that have worked for Johnathan. (4:10)
  • How to properly implement email and pixels for eCommerce stores. (13:45)
  • How to build a successful technical team in Latin America. (17:12)
  • Insights into Shopify’s new features and development and marketing strategies. (26:25)

(With your host Andrew Youderian of eCommerceFuel.com and Johnathan Solorzano of Solo Media Group)

What Was Mentioned



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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