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How Simple Modern Built a $200M+ Brand on Generosity & Culture

How can a business blend substantial growth with a robust culture of generosity? Today on the show, I’m joined by Mike Beckham, CEO and co-founder of Simple Modern, a nine-figure drinkware company nearly a decade old. Mike is also a well-known podcaster, hosting the Operators podcast and Scaling for Good. He is not only steering a thriving business, but also shaping a workplace culture rich in generosity and intention, and we’re diving into his perspective on merging commercial success with meaningful corporate values.

Listen in as Mike shares the intricacies of building a successful company while nurturing a positive company culture, the strategies behind Simple Modern’s impressive growth, and how aligning business practices with personal values contributes to both employee satisfaction and company performance. Mike also opens up about the challenges of scaling a business without compromising on the foundational principles that make a company great, and the significance of cultivating a supportive and challenging work environment.

You’ll learn:

  • How Mike incorporates generosity into Simple Modern’s culture beyond monetary donations. (3:35)
  • How he thinks about generosity in business culture. (10:00)
  • What Mike does to build and reinforce a strong company culture. (15:00) 
  • How he evaluates candidates for highly effective teams. (23:30) 
  • What makes a strong company culture. (35:15)
  • How to balance personal and professional growth with cultural fit. (39:00)
  • How to use leadership to unlock employees’ potential. (42:25)
  • Advice for supporting team members through challenges. (48:30)
  • How to build a successful business with a focus on culture and performance. (56:25)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Mike Beckham of Simple Modern)

What Was Mentioned



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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