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December 17, 2013

TrollingMotors.net Auction Follow-Up

A month ago I announced I was selling my eCommerce site, TrollingMotors.net. In rather unorthodox form, I shared all of the financials, offered a 5%...

November 14, 2013

How to Sell a Business: The Open-Book Sale of My $600K Store (With Complete Financials)

I'm selling one of my stores, TrollingMotors.net, and will be using a radically different approach. Instead of keeping the details private, I'll be sharing all...

Email Marketing & Cart Abandonment Results

A few months ago, I shared our plan to implement email marketing with promises to share how things went ... and the results are in! I'm...

The SEO Mistake That Wiped Out 80% of My Traffic

It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google's now-infamous Penguin...

A Year in Review: eCommerceFuel Turns One

It was one year ago I published my first post here on eCommerceFuel. Looking back, I'm amazed at how the blog and community have grown...

A Sneak Peek Inside Our New Email Marketing Plan

In this post I'm going to give you a sneak peek at the email marketing plan we'll be implementing at one of my own stores, Right...

How to Boost Sales 25% with Effective Email Marketing

I've never made email a priority in the 5+ years I've spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told...

Why Ditching My $5,000 Custom Design Increased Sales

We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically,...

February 4, 2013

Turning Around a Troubled Online Store

A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide...

January 4, 2013

Increasing Sales by 69% with eCommerce Conversion Optimization

Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for...

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