From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative

If you haven’t yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.

Listen in as Savannah discusses the power of short-form video, why it’s become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah’s content creation process looks like, and the power of a good hook.

You’ll learn:

• Where the opportunities lie with TikTok and how to best leverage the platform. (4:30)
• What Savannah’s content creation process looks like. (9:15)
• The metrics that matter most in short-form video. (14:15)
• What’s next in the testing process. (22:45)
• The many people involved in the content creation process. (26:15)
• The video editing tools Savannah’s team uses. (30:00)
• What the average return on ad spend is on TikTok. (34:50)
• How to work with Savannah. (42:00)
• Lightning round with Savannah. (43:30)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Savannah Sanchez of TheSocialSavannah.com)

What Was Mentioned

• Savannah Sanchez: Website | Twitter | LinkedIn | Instagram | YouTube
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
• Not mentioned by relevant: Guide to Creating Short Form Videos

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.