Breaking Down the Highly-Effective Funnel at Heart & Soil

As eCommerce owners, we often get caught up in our own perspectives and forget what it’s like to be a customer. So today, we’re going to shift our mindset and take a fresh look from the other side of the coin: the customer’s perspective.

Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You’ll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it’s essential to view your funnel from the customer’s perspective and create a purchasing journey that resonates with them to create lifelong fans.

You’ll learn:

• The customer journey I went on with Heart & Soil. (4:00)
• What they did really well in their funnel. (7:45)
• How they were able to get both my email and phone number. (14:00)
• What the checkout process was like. (16:30)
• How they hooked me. (18:55)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com)

What Was Mentioned

• Screencast version of the walkthrough
• Heart & Soil Supplements
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Image by John Conde from Pixabay.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.