Nine Brands, One Vision: Insights from Building a Holding Co. with Kelcey Lehrich

Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. 

In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.

You’ll learn:

• How Kelcey ended up with his own bobblehead. (3:45)
• The origin behind 365 Holdings. (5:35)
• Which companies they have done better with overall. (10:15)
• Why they chose the holding company model. (12:00)
• How the management of the brands is handled within 365 Holdings. (16:30)
• How Amazon fits into the overall eCommerce strategy. (19:10)
• How the interest rates rise has impacted acquisitions. (23:25)
• Kelcey’s thoughts on Kickfurther. (24:45)
• What the 365 Holdings culture is like. (31:30)
• What a day in the life of Kelcey looks like. (33:15)
• What it was like putting on the first inaugural Hold Co Conference. (45:25)
• Lightning round with Kelcey. (51:00)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Kelcey Lehrich of 365-Holdings.com)

What Was Mentioned

• Kelcey Lehrich: Website | Twitter
• Kickfurther
• Hold Co Conference
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.