Free Shipping for Texas Only

Will Roman discusses how he’s growing Chisos.com through in-person, grassroots marketing. We debate if it’s possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.

You’ll learn:

• How Will is growing his home-grown Austin brand in a grassroots fashion
• Why he is using personalized texting to his customers to drive sales
• How he is using pop-up shops

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Will Roman of Chisos.com)

What Was Mentioned

• Will Roman: Website | LinkedIn
• Chisos No. 2 Boots
• Cutting the Boots in Half
• eCommerceFuel Capital
• Klaviyo
• Kalviyo Personalized SMS
• Liquid Web
• eCommerceFuel Forum

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.