Building a Purpose-Driven Business with a B-Corporation

Kristi Soomer is the founder and CEO of Encircled.co, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.

You’ll learn:

• What a B-Corporation is and why Kristi decided to start one
• How owning a B-Corp changes the way you run your business
• Whether targeting minimalists is a problematic business model

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(With your host Andrew Youderian of eCommerceFuel.com and Kristi Soomer of Encircled.co)

What Was Mentioned

• Kristi Soomer: Website | LinkedIn | Twitter | Podcast
• Encircled: Where it’s made
• Encircled: The Men’s Nomadic V-Neck
• Encircled: The Dressy Sweatpant
• Klaviyo
• Liquid Web
• eCommerceFuel Job Boards
• eCommerceFuel Forum

Pexels: Kai

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.