A common question eCommerce businesses ask themselves is if relying on a marketing agency vs in-house resources makes the most sense. The short answer is: it depends. Both options have several pros and cons—which approach you choose will be influenced by factors like the size and stage of your business, your existing marketing knowledge, and your available resources.
Thankfully, by joining the eCommerce Fuel forum, you’ll be in the perfect place to network with other business owners who’ve experienced the good, the bad, and the ugly of working with marketing agencies, and they’re happy to steer you in the right direction.
In this article, we’ve tapped the real-life experiences of eCommerceFuel community members to give you an overview of common pros and cons of both approaches. Let’s dive in.
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