How to 5X Sales from Email Marketing in a Year

Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.

In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.

You’ll learn:

• How Toni got into motorcycles. (3:25)
• What she has been doing in email marketing. (5:50)
• How she managed to 5X the revenue from email marketing. (8:00)
• The state of email marketing today. (11:40)
• The argument for cleaning your email list often. (15:15)
• What is working well in the SMS world. (16:30)
• All about Toni’s jewelry business. (20:50)
• Her favorite part of running an event. (37:45)
• The ins and outs of the Seller’s Summit. (42:30)
• Lightning round with Toni. (45:00)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Toni Herrbach of NotConsumed.com)

What Was Mentioned

• Toni Herrbach: Website | Instagram | Twitter
• Seller’s Summit
• Profitable Audience Podcast
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.